Private Banking

«Personalities are not shaped through nice words, but through work and own achievement. » Albert Einstein, 1879-1955

Private Banking has been, is and will be a crucial part of banking in general and an important factor for Switzerland as an institution of banking.
The tendency towards declared money is challenging lots of companies, also because of regulatory demands. The advisory of the client and an open, honest and direct communication will be important in the future, next to professionalism and steadiness in service. The clients are looking for security, transparency and simple and clearly understandable products. On the other hand, the modern Private Banker mustn’t hide himself behind these wishes. The clients’ money has to “work” and the Relationship Manager, like a conductor, must be able to use and adopt the whole claviature of banking services. The banks and their employees are challenged to adjust their behavior to the market circumstances and to reinvent themselves – the times when the money just came in by itself are over. Next to our huge market and product knowledge, we have access to a network that has been built over generations and includes over thirty years of experience in Private Banking through our partners. We consider crisis situations and the adaptation of structures to new circumstances as a challenge and as our daily business – a change is not just a hazard, first of all it is an opportunity.